Content marketing is a strategic approach to creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience – with the ultimate goal of driving profitable customer action. This type of marketing involves creating and sharing a wide range of content, such as blog posts, videos, social media updates, e-books, and more, that provides information or entertainment to a specific audience. The aim is to build trust and credibility with the audience, establish a strong brand identity, and ultimately drive sales or conversions. A successful content marketing strategy requires careful planning, research, and execution, as well as a deep understanding of the target audience and their needs.